Growing Health-Ade into a Leading Kombucha Brand

Health-Ade was founded over 10 years ago by a husband, wife, and best friend. Daina Trout co-founded the brand during a summer at their local farmer's market and Health-Ade has since become a leading kombucha brand. Today the brand champions gut health while making kombucha appealing to all households. Listen to this episode to discover benefits of kombucha that you didn’t know and the inspiration behind starting Health-Ade before kombucha was cool. Daina also shares:Challenges faced while building the brandExpanding the brand into mass retailMarketing strategy including specific channels and initiatives that are working for the brand todayYou'll also hear Daina's advice to her younger self and what's next for Health-Ade.Be sure to check out Health Ade at www.health-ade.com and on Instagram @healthadeThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co