Growing Isn’t Scaling. Why Law Firms Need to Know the Difference.

What happens when your firm grows faster than your infrastructure can support? Growing pains. It’s a good problem to have, it means your firm is prospering. But you can’t ignore the issue. Guest Lori Brown-Simmons is a law firm operations executive and founder of Fractional Firm Advisors, offering fractional COO and CFO leadership to growing firms, helping them scale in an orderly, profitable manner. She explains how midsize firms often experience what she calls “profit squeeze,” when a growing firm is starting to experience the same issues as bigger firms, but without the tech, the leverage or confidence to raise rates, and the human capital to maintain control, standards, efficiency, and momentum.  Simply attracting more clients might mean your business is “growing,” but it’s not scaling sustainably. As a firm grows up, it’s easy to leak efficiencies by setting rates incorrectly, using outdated workflow, skimping on tech, missing opportunities to outsource through fractional employees and virtual assistants, and even making mistakes with real estate and office space. (And yes, AI fits in here, too. It’s not going away).  Mentioned in This Episode: Legal Talk Network