Growing More Good with ScottsMiracle-Gro

No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.Listen for insights from Jim on:How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.Why organizations require executive leader buy-in and commitment to live their purpose.How employee engagement and storytelling drive authenticity and trust in purpose.If you can’t live and be your purpose, then you should move on from it.Links & NotesAbout ScottsMiracle-GroJim King on LinkedInGroMoreGoodAssociates on GroMoreGood Everywhere[Associates on GroMoreGood for Others](https://youtu.be/wpXtmHDDVHEScottsMiracle-Gro Campus (00:00) - Welcome to Purpose 360 (00:42) - Jim King from ScottsMiracle-Gro (05:29) - Evolved Purpose (08:04) - Actions to Embed Their Purpose (09:35) - Predictive Analytics (11:23) - Feeling Good About a Brand (13:58) - Growth (15:48) - GroMoreGood (17:42) - Employees (21:01) - The Pandemic (25:03) - Initiatives (28:18) - Learning by Listening (33:55) - Gro1000 (35:56) - Being Embedded (38:00) - HeadStart (38:45) - Partnerships (41:16) - The Journey for Your Own Purpose (43:24) - Insights Regarding Embedding (44:48) - Last Thoughts & Wrap-Up