Growing Opportunities from Summer Football Friendlies

The main goal of summer friendlies for football clubs is to prepare teams for the upcoming season. However, in the last few years summer friendlies have rapidly developed from a series of fairly meaningless training games to meticulously organised tournaments. Justas Gedvilas, Sports & Entertainment team lead talk about the main reasons for the growing appeal of summer friendly tournaments, including their appeal in the United States and Asia.    Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.