Growing Pains & Growth Plans: A Founder's Guide to Scaling a CPG Brand

What separates a CPG brand that scales from one that stalls?In this special edition of NOW & Then, Lynsey is joined by industry leaders from across the Canadian natural, organic, and wellness CPG industry to introduce CHFA's new Greenhouse Growth Sessions—an interactive learning series designed specifically for emerging brands.From preparing for buyer meetings and navigating product claims to maximizing trade show opportunities and knowing when it's time to engage brokers or distributors, this conversation explores some of the biggest decisions founders face as they grow their businesses.Get a preview of the practical advice, real-world experience, and candid conversations founders can expect from the Greenhouse Growth Sessions—and learn how The Greenhouse is helping emerging brands build stronger foundations for long-term success.🌱 Registration for the Greenhouse Growth Sessions is now open at CHFA.ca.