Growing the Business with Brown Thomas Arnotts

This week’s episode of The Retail Tea Break podcast is sponsored by Salesforce, the world’s #1 CRM. I’m joined by two amazing guests to discuss how employee experience together with customer experience supports the growth of incredible brands. Sarah Esler is the Digital Product Lead at Brown Thomas Arnotts and Natasha Beegan is a Principal Solution Engineer at Salesforce. Looking through the lens of digital transformation, Natasha explains the research that supports the need for retailers to have an ‘EX+CX=Growth’ agenda. Sarah describes how Brown Thomas Arnotts are utilising an opti-channel experience to meet the needs of all of their customers. This is a must listen to episode, which is packed full of inspirational insights and thought provoking data. So grab your cup of tea, sit back and listen in!Topics:Why the Employee Experience (EX)  together with Customer Experience (CX) is so important.Switching the mindset to include EX alongside CX.‘Opti-channel’ experiencesCollaboration leads to centricity.The NEW Brown Thomas & Arnotts apps.Retail digital transformation can’t stand still. What’s next for Brown Thomas Arnotts?For more information visit: https://www.brownthomas.com/https://www.brownthomas.com/services/brown-thomas-app.htmlhttps://www.arnotts.ie/https://www.arnotts.ie/arnotts-app-info.htmlhttps://www.salesforce.com/eu/campaign/salesforce-ireland/Transcription and show notes available at: https://theretailadvisor.ie/