Growing the Business with Vita Liberata

On the latest episode of The Retail Tea Break podcast I’m joined by a guest who really cares about what matters to the consumer. Alyson Hogg MBE, is the CEO and Founder of Vita Liberata. Driven by a passion to bring quality, meaningful products to market that people really want to use, Alyson excels at telling the story of those products in the most compelling way. Her incredible career brought her creativity, experience and energy to roles such as programme maker at BBC, to Communications Director for the Women's Coalition during the Northern Ireland peace process.Most recently, Alyson is back at the helm of Vita Liberata. The brand saw meteoric growth since its inception, through its disruption of the self-tan category and she has very exciting plans for the future! So grab that cup of tea and listen to a fantastic episode….Topics:Starting Vita LiberataGrowing a business isn’t glamorousBuying back the business; “often imitated, never copied”Delegation and team workIncredible advice for entrepreneurs and beauty brandsFuture plansFor more information: https://www.vitaliberata.com/Transcription and show notes available at: https://theretailadvisor.ie/