Growing the Game with Youth on Course

In this episode of Cupcakes with Kupcho, Jen and Lesley welcome Steve Martin, Chief Marketing Officer of Youth on Course, for a conversation about making golf more accessible and inspiring the next generation of players.  Since 2006, Youth on Course has helped young golfers play more than 5 million rounds for $5 or less, removing barriers to entry and creating opportunities that extend far beyond the golf course. Steve shares the organization's mission, the impact it's having across the United States, Canada, and Australia, and why access is one of the most important issues facing the future of the game.  Jen fields questions from Youth on Course members, reflects on her role as a Youth on Course ambassador and discusses how professional athletes can use their platforms to create meaningful change. Together, they explore what it means to grow the game, why representation and opportunity matter, and how partnerships can help open doors for the next generation of golfers.  Whether you're a lifelong golfer, a parent, or someone passionate about expanding access to the game, this episode offers an inspiring look at how one organization is helping shape golf's future—one round at a time.  July is Youth on Course Month. Learn more about the organization's mission and how you can get involved at www.youthoncourse.org.  Follow along on Instagram: @cupcakeswithkupcho  #CupcakesWithKupcho #JenniferKupcho #YouthOnCourse #LPGA #GrowTheGame #JuniorGolf #GolfForAll #ProtivitiAtPlay