Growing the Industry: Jay Wills
from Greenway Audio Magazine Hosted by Greenway Audio Magazine
On this episode of Growing the Industry from Greenway Audio Magazine, host B.E. Dunn sits down with Jay Wills, renowned geneticist and head of genetics at VIBE. Wills shares his unique journey from Missouri’s legacy market to a leading role in commercial cultivation, offering perspective on collaborative partnerships, innovation, and the evolving challenges of the regulated industry. The conversation explores genetic selection, the impact of microbusinesses, community-driven culture, and how research is shaping the future of the plant. This installment of Growing the Industry offers firsthand insight from one of the Midwest’s most recognized cultivators, and discussion about what’s next for the industry. Sponsor and Guest Links: Flowerpot NYC VIBE Curio Wellness Greenway Magazine
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