Growing The Outdoor Economy with Rachel VandeVoort

What does it mean to grow a state's outdoor recreation economy? We talked to someone who does exactly that for a living: Rachel VandeVoort, Director of the Montana Office of Outdoor Recreation. Rachel talks about her new position, what brands can do to work with Outdoor Recreation offices, and how important it is to be an informed and passionate voter.    Follow Rachel: @mtoutdoorrec /  @mtraerae /  MT Office of Outdoor Recreation