Growing to 42 Million Users: Audiomack's Growth Playbook | Charlie Kaplan, VP of Product (Audiomack)

Today, we’re talking with Charlie Kaplan, VP of Product at Audiomack about Product Market Fit and how to tell if you’ve got it or not In this episode, we discuss: How he drove 50x user growth at Cymbal, and why that still didn’t matter because they lacked strong fit The story of how he launched Audiomack’s product org and scaled to 42M MAUs, on the back of strong product market fit How he transformed failed features into new revenue streams—helping Audiomack grow into a platform big enough to host Taylor Swift, Kendrick Lamar, and more Links LinkedIn: https://www.linkedin.com/in/charliekaplan/ Audiomack: https://audiomack.com/ Resources The Lean Startup, by Eric Rise: https://theleanstartup.com/ Chapters 00:00 Introduction 05:23 The Rise and Fall of Cymbal 13:12 Lessons Learned and the Birth of Audio Mac 16:54 Finding Product Market Fit at Audio Mac 28:40 Innovative Growth Strategies and Experiments 35:11 Outro Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.Special Guest: Charlie Kaplan.