Growing Up In The Culture & Creating A Brand

In this episode Nathan Plumridge explains where he started to grow his salon culture and how it’s developed into the culture and brand that it embodies today. Also, he talks about the services that have enabled him to expand and create a different offering for his clients and getting to the point of opening new sites. KEY TAKEAWAYS At 5-6 years in to owning the salon we’d expanded at least twice and expanded the team to 8-10. This was where creating a culture that had a really strong professional element to it was massive. Like family we made sure we looked after each other and really listened and helped the team with whatever problems they had. This is still the culture we have today The culture has to come from the top, setting and example that trickles down through the team. We would do all the jobs, not just the styling and the business side. This culture has allowed us to keep growing. One of the things I’ve loved about expanding is bringing in new ideas. We employed a brilliant lady called Marcel, who was a great therapist whose voice and manner set the scene for the client to have a great experience. We started giving beauty treatments alongside styling. There’s potential for huge growth in personal care. If you’ve never had reflexology before you need to add it as part of your personal routine. The feet and head are two of the parts of your body that you often forget about, but they are also the most connected parts. In the 90s-00s there wasn’t much choice in hairdressing and styling products, it was just the big boys. There is a big shift into an exciting phase of new, fresh start up companies that offer green, ethical, natural products and using amazing marketing to hit their demographic.   BEST MOMENTS ‘I’ve always wanted to be a boss that other people feel comfortable around, not us and them.’ ‘If you’re not growing you’re dying.’ ‘Spend less time scrolling through your phone looking at complete crap, use your time effectively.’ ‘Being a model for a waxing treatment made me realise I never wanted to do that ever again!’ ABOUT THE HOST Welcome and thank you for reading this, I’m Nathan Plumridge salon owner and Hair Stylist. I’ve been in the industry for nearly 30 years and have been a salon owner for 23 of them. I have been fortunate enough to work and learn with some of the biggest names in the industry and this has given me the experience and drive to now be here with you sharing my experiences. CONTACT DETAILS Website: https://energyhair.com/  Email: [email protected]  Instagram: @nathan.hairlifeThis show was brought to you by Progressive Media