Growing Your B2B Business With the LinkedIn Master Plan

Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth. Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact.Key Takeaways:00:00 Introduction. 01:46 Starting a sales job with zero resources. 05:53 Landing a $2 million client from authentic LinkedIn content.09:15 Why chasing engagement pods and viral templates kills true value.12:54 Social selling defined: Right people, nurtured over time equals win.16:42 The real KPI: quality conversations, not follower count or reach.20:36 Most people on LinkedIn aren’t proactively starting genuine conversations.24:15 Removing bots and fake accounts means better business results.27:00 Do quality work, prioritize niche and avoid shortcut temptations.35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits.Resources Mentioned:Michelle Raymondhttps://www.linkedin.com/in/michellejraymond/B2B Growth Co | LinkedInhttps://www.linkedin.com/company/b2b-growth-co/B2B Growth Co | Websitehttps://b2bgrowthco.com/Insightful Links:https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/https://blog.hubspot.com/sales/social-selling-linkedinhttps://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds