Growing Your Brand, Candace Owens's Marketing Strategy, and A New Video Platform Emerges

How do you strike a balance between building your brand and staying true to yourself? I'm sharing a replay of a live conversation with Storyteller and Brand Strategist Chris Ward Jr for a conversation on how to craft engaging content that resonates with your audience, whether you're a 9-to-5 professional, an entrepreneur, or a content creator on the rise.We'll be analyzing the communication styles of political pundit Candace Owens as she looks to build a following in the Black community. Is she a strategic communicator or is she intentionally triggering her audience? We'll break down her methods to understand the influence of provocative communication.Then we break down a new video platform that has emerged in the digital streets. LinkedIn's new video feed has caught everyone's attention with its new TikTok style video feed. Will provocative posts dominate or will authenticity win?Sign up for alerts about our next live event and how you can join us in the backstage here: https://norby.link/c5YDwuCHAPTERS:2:44 - Introduction to Authenticity4:58 - Defining Authenticity6:49 - Understanding the Game of Branding11:38 - Strategies for Rebranding17:40 - Living Authentically18:30 - Candace Owens's Marketing Strategy24:05 - Establishing a Value System27:54 - LinkedIn Video Strategy33:13 - Balancing Authenticity and Brand Growth34:26 - What Is The MVP Concept46:06 - How To Grow Your Audience Engagement 47:10 - Viewer Comments Segment48:53 - Podcasting Across Platforms51:11 - Key Takeaways52:15 - Advice for 9-5 Workers54:40 - Tips for Entrepreneurs57:40 - Guidance for Hybrid Professionals1:04:02 - Preview of The Working While Black Show