EPISODE · Jun 2, 2026 · 7 MIN
Growing your business through its 'story'
from Total Information AM
Gavin McMahon is a former engineer and consultant who has worked across industries. He's co-founder and CEO of fassforward -- a leadership and storytelling consultancy. His new book is Story Business - Why stories rule the world and how they can reinvent your business. He joins Megan Lynch.
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Growing your business through its 'story'
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