Growing your business through its 'story'

What this episode covers

Gavin McMahon is a former engineer and consultant who has worked across industries. He's co-founder and CEO of fassforward -- a leadership and storytelling consultancy. His new book is Story Business - Why stories rule the world and how they can reinvent your business. He joins Megan Lynch.

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Frequently Asked Questions

How long is this episode of Total Information AM?

This episode is 7 minutes long.

When was this Total Information AM episode published?

This episode was published on June 2, 2026.

What is this episode about?

Gavin McMahon is a former engineer and consultant who has worked across industries. He's co-founder and CEO of fassforward -- a leadership and storytelling consultancy. His new book is Story Business - Why stories rule the world and how they can...

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