Growing Your Consultancy Business with Michael Zipursky

Whilst the global pandemic has led to many businesses experiencing a downturn, there is good news for some industries, including consultancy.  As professionals and experts find themselves out of jobs, there’s been an upward trend of these specialists turning to consultancy and offering their expertise to organisations. However, knowledge and speciality are not enough to build and sustain a consultancy business.  In this episode consultancy expert Michael Zipursky shares the steps and formulas to build, sustain and expand a consultancy business.  WHAT YOU’LL DISCOVER IN THIS EPISODE: Trends in consultancy during 2020 (02:50) Don’t start with marketing; start with ideal client clarity using a niche scoring method (07:25) The three-part formula to develop your magnetic message (09:39) Apply your message to all your chosen platforms and materials (11:43) Reach out to your ideal client and add value to their lives instead of focusing on the sale (12:24) Consistent follow-ups win (14:10) Adjust your mindset from sales to long-term value-based relationships (16:34) Strategy vs Tactics (20:42) We all have a tremendous potential to take action (27:40) For full show notes and links visit: https://samanthariley.global/podcast/234/