Growing Your Marketing Team: People, AI, or Both? episode artwork

EPISODE · Feb 1, 2026 · 28 MIN

Growing Your Marketing Team: People, AI, or Both?

from The Cambridge Marketing Podcast · host LightBlueMedia

Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work. They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.

Episode metadata supplied by the publisher feed · Published Feb 1, 2026

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Growing Your Marketing Team: People, AI, or Both?

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