Growing Your Membership by Doing Things That Don’t Scale

The "one to many" aspect of a membership site is what makes it such an attractive business model. The ability to leverage your time, skills, experience and expertise in order to serve hundreds or even thousands, without having to deal with issues of increased expensive, strained resources or limited capacity that can come when trying to grow other types of businesses make memberships one of the most scalable models there is. However sometimes in order to get to the next level, you need to do a few things that don't scale too well... Episode Summary: How to add a personal touch to your membership without spreading yourself too thin Times where offering a "done for you" or "done with you" service may actually benefit your membership as a whole The value of taking your community offline and organising real world meetups The biggest challenge in selling a membership, and the specific tactic that works best for overcoming it