Growth Hacking, Experiment Driven Marketing | Sean Ellis

What this episode covers

On episode #65 of the Rethink Marketing Podcast,  Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis.  Sean explains why marketers need to use the scientific method to optimize results and create efficiencies.  To win in the attention economy and to scale rapidly (also called "hacking growth") marketing decision-makers have to seek better options.  Sean unpacks his major learnings and marketing innovations from his time at GrowthHackers, Dropbox, Eventbrite, Qualaroo, and LogMeIn.  It's time to rethink rapid growth... do you think you can hack it? You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website  to learn more about the show  or just peruse our guest list and all episodes.We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments! Learn more about your ad choices. Visit megaphone.fm/adchoices

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