Growth no Setor Financeiro: Estratégia, Métricas e o Futu...

What this episode covers

Novo episódio do podcast Martech Leaders com Tales Rodrigues, Superintendente de Growth e CRM no Banco PAN.Neste episódio, falamos sobre a mentalidade de Growth aplicada ao setor financeiro, como provar o valor de iniciativas de marketing e tecnologia, a evolução do cliente bancário e os desafios de implementar IA em um ambiente regulado. Tales compartilha insights valiosos de sua trajetória de 20 anos no mercado.Principais temas deste episódio:O que é Growth além de uma área: uma mentalidade.Os pilares para conquistar a primariedade do cliente: produto, experiência e comunicação.Como justificar investimentos em tecnologia (CDP, IA) para executivos com provas de valor.A evolução do cliente bancário e a hipercompetição atual.A abordagem de "baby steps" para inovar com segurança em um banco.O futuro da experiência do cliente: automação e linguagem natural.🌐 Conheça a Lima Consulting Group:https://www.vempralima.com.br/👍 Deixe seu like!📩 Se inscreva no canal!🔔 Ative o sino para não perder nenhum vídeo!REDES SOCIAIS:🔗 LinkedIn do Tales Rodrigues: https://www.linkedin.com/in/talesfrodrigues/🔗 LinkedIn da Lima Consulting Group Brasil: https://www.linkedin.com/company/limaconsultinggroupbrasil/🔗 LinkedIn do Bruno Simões: http://www.linkedin.com/in/lcg-bsimoes🔗 LinkedIn do Bruno de Stefano: https://www.linkedin.com/in/brunodestefano/#Martech #EstratégiaDeGrowth #Tecnologia

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How long is this episode of Martech Leaders?

This episode is 1 hour and 1 minute long.

When was this Martech Leaders episode published?

This episode was published on September 25, 2025.

What is this episode about?

Novo episódio do podcast Martech Leaders com Tales Rodrigues, Superintendente de Growth e CRM no Banco PAN.Neste episódio, falamos sobre a mentalidade de Growth aplicada ao setor financeiro, como provar o valor de iniciativas de marketing e...

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