EPISODE · Jan 19, 2022 · 48 MIN
Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
from Sub Club by RevenueCat · host David Barnard, Jacob Eiting
On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.In this episode, you’ll learn:How to make the transition from growth to revenueFinding additional revenue opportunities beyond subscriptionsTips for balancing brand awareness marketing and performance marketingLinks & ResourcesVSCOClueLisa Kennelly’s LinksLisa’s LinkedInFollow Fishbrain on TwitterFishbrain’s websiteFishbrain Is on InstagramFishbrain’s Facebook pageFollow us on Twitter:David BarnardJacob EitingRevenueCatSub Club
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What this episode covers
On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world. Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.
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Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
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