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Growth Starts with Subtraction: Rationalizing Your Portfolio to Win

EPISODE · Mar 13, 2026 · 20 MIN

Growth Starts with Subtraction: Rationalizing Your Portfolio to Win

from The Accidental Marketer Podcast · host Impact Planning Group

In this episode, the team explores why growth in B2B doesn’t always come from adding more products, brands, or acquisitions — it often comes from trimming. From product lines to brand names, organizations tend to hold onto legacy assets long after their strategic value fades. The group unpacks how to think more objectively about what to double down on, what to maintain, and what to let go — and why rationalization is less about cost-cutting and more about disciplined growth.

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Growth Starts with Subtraction: Rationalizing Your Portfolio to Win

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