Growth Strategies that really work from Metrimax’s Marianne Morrison

Marianne Morrison is the founder at Metrimax, who are all about helping Retail brands to grow.Marianne has a TON of experience in this having previously working for a fund who turnaround and grow a portfolio of eCommerce brands.The portfolio included about 30 eCommerce brands including 365 Games, In The Style, and Roov. Hit PLAY to hear: Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making Key timestamps to dive straight in: [04:44] Different businesses require unique strategies for success. [08:22] Tech landscape has changed in the last decade. [10:38] Optimize tech strategy, understand market to succeed. [13:37] Varied strategies needed for diverse paid ad platforms. [16:41] Knowing when to stop, learn, and test. [18:44] Don’t try and do everything at once. [20:06] Listen to Marianne’s Top Tips! Full episode notes here: https://ecmp.info/495Contact SHOPLINE >>> https://ecmp.info/shopline..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy