Growth Through Brick & Mortar for Ecommerce Brands - Ben Sehl of Kotn

Ben Sehl is the Senior Product Lead of Hydrogen, Shopify's new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men's grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's and don'ts, how to calculate ROI on physical stores, as well as plenty of other actionable tips for DTC execs, brand owners, and marketers.