Growth Triggers #4 Mobile Games Marketing in 2021

Triggered growth is a segment focusing on all matters of growth. This podcast is insightful, entertaining, and highly opinionated. We call it how we see it. In this episode, we discuss the most common misinformation regarding IDFA deprecation, the battle for the ownership of conversion events, how product and marketing teams will work together as one.  In addition, we'll discuss trends in creatives, ad spend, and ad monetization. Talk about the role of app store testing and player research. And of course hypothesize what the big three (Apple, Google, and Facebook) will look like in 2021. Your hosts: Michail Katkoff and Eric Seufert