Grupo Bimbo Moves into Highly Saturated Canadian Bakery Market

Mexico’s Grupo Bimbo recently announced it will purchase the Canada Bread Company, a division of Maple Leaf Foods. Grupo Bimbo is set to gain a strong portfolio of well-established Canadian brands, although the heavily saturated bakery segment in Canada will not shift dramatically. Strong competition from both George Weston, Canada’s largest food processing company, and local artisan bread companies means Grupo Bimbo will have to tap into consumer trends and remain innovative to stay competitive in Canada.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.