GSAC 2025 l Monetizing Cricket Data

Andrew Walton & Abhishek Desai talk about “Monetizing Cricket Data: How APIs Are Powering Sponsorships, Digital Content & Performance Analysis” at the Global Sports API Conference 2025Cricket is more than just a game, it’s a data goldmine. In this engaging session, Andrew Walton (Managing Director at STWS) and Abhishek Desai (Founder of CricHeroes) break down how cricket data is being turned into real business value.They’ll share how APIs (application programming interfaces) are helping brands, broadcasters, and teams unlock new opportunities—whether it’s by creating richer digital content, driving smarter sponsorship deals, or delivering sharper performance insights.From fan engagement to commercial strategy, this session will explore how the smart use of data is reshaping cricket's business landscape.If you want to understand where the future of cricket is headed—from a business and tech perspective—this is a conversation you won’t want to miss.Subscribe to our channel: Website - https://www.sportsfirst.net/LinkedIn: https://www.linkedin.com/company/sportsfirst/ Instagram: https://www.instagram.com/sportsfirst_tech/ Spotify - https://creators.spotify.com/pod/show/sportsfirst-hub Github - https://github.com/mobilefirstinc#GSAPI2025 #SportsTech #APIs #Innovation