GSB-09: Best Pricing Strategy for Gas Station Business | 6 P's of Marketing Part 4 | Pricing

  In this episode I discuss both sides of pricing, the price you pay to buy your merchandise and fuel and then the price you sell that same merchandise and fuel for also known as your selling price. I outline how to have a creative and effective pricing strategy that makes a retail business stand out in this crowded and competitive market.   After listening to this podcast, you will learn how to creatively price each category:   Cigarettes Tobacco Drinks Soda Alcoholic beverages Auto Accessories & Oil Fuel       I also talk about how to negotiate with vendors and buy at the lowest possible price so you can sell with a competitive price and still make a great profit margin.