GSB06: Place & Process | 6P's of Marketing Mix | Part 1

  In this episode, we discuss first 2 of the 6 P's of marketing mixes and how they can effect your business. We dive deep into "Place" and "Process" and their importance in the marketing effort of your business.   When it comes to a retail business, the "Place" or the location is the key factor to success, and we discuss 10 key points of a successful location, which are:   Indoor lighting Outdoor Lighting Cleanliness Restroom Clutter Free Checkout Counter Parking Lot Ambience Effective layout Appealing Beverage Station Signage Operating hours Pricing Visibility       In the "process" mix, there are two types of process that takes place in any business.   Inner Process Outer Process   We discuss both of these processes in depth.