GSD&M Group Creative Director Bill Bayne Gets Spiritual About Creating Great Work.

I was fortunate to shoot with GSD&M Group Creative Director Bill Bayne & his partner, GCD Bill Marceau, for two Hilton brands this summer. Which meant free, yummy breakfast every morning, lobby happy hours, and great creative concepts. We sat down the day after our shoot to talk about how the agency collaborates within its walls, what he looks for in a filmmaker, and the rise of in-house production. Bill's passion for cultivating the best out of an idea & motivating his teams is similar to how we filmmakers attack a project. Shout out to the my wonderful creative team working under the Bills; Alex DiBucci & Kate Griffith, and agency producer Rolando Romero. Thanks for the fun opportunity. Listen to the end of the show to hear Bill's band, The Cold Irons. thanks, Jordan Oso Delicious Hot Sauce sponsors the next Diversity Award, sending a filmmaker from an under-represented population to Commercial Directing Bootcamp. January 18th, 2010. Sign up now. $1 from every bottle of Oso Delicious sold, broken or given away goes to the National Military Family Association.