EPISODE · Apr 30, 2021 · 58 MIN
GTM #1: The New Enterprise Go to Market with Figma
from a16z Live · host Dylan Field, Amanda Kleha, Anne Raimondi, Boris Jabes, David Ulevitch
Inside sales, field sales, product-led, channel sales, marketing, post-sales… a16z GTM is our clubhouse show for enterprise founders and builders about what it takes to go to market and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm with David Ulevitch.For our upcoming schedule of Clubhouse conversations, visit a16z.com/clubhouse.
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What this episode covers
Some call it product-led, others bottom up. But whatever the name, it's clear that there's a powerful new enterprise go to market (GTM). a16z general partner David Ulevitch talks with Figma CEO Dylan Field and Chief Customer Officer Amanda Kleha about what the new GTM is and how to execute it.
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GTM #1: The New Enterprise Go to Market with Figma
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