GTM 10: How to Sell to the Enterprise with Chris Donato

In this week’s episode, we are joined by Chris Donato who shares his journey: lessons, losses, and wins in the Sales profession. Chris is the CEO of Esellas, a company that helps salespeople sell.He discusses finding purpose in work, taking big risks in sales, and some lessons in his career. Chris shares stories from his experiences in turning a napkin idea into a $300-million contract, losing an $850-million deal, being instinctive in making business partnerships, being strategic in attempting to make a sale, and so much more. What You Will Learn:How to find purpose and create meaning in your work.How and when to take big risks in sales.How to transition from mid-market to enterprise.Highlights:(0:57) Introduction.(1:27) Why is there a drop in Gen Z workforce participation?(4:30) Finding purpose in work.(9:05) A napkin idea worth $300 million .(14:50) How to turn a business problem into an opportunity.(20:45) Does it get easier to take big risks?(22:44) What would Chris do differently now?(25:50) Using relationship mapping to your advantage.(27:55) How to transition from mid-market to enterprise.(31:40) Lessons from a career in sales.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/cmdonato/ Website: https://www.esellas.com/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.