GTM 15: How to Position Yourself with Brendan Dell

Brendan Dell is a positioning and messaging expert with over ten years' experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies.What You Will Learn:Why it’s important for a business to hone it’s messaging to better position itself.When the business should broaden its messaging.Love for the customer Vs Love for the Tech. Highlights:(2:55) About Brendan Dell.(5:40) Brendan’s thoughts on the Sam-Bankman Fried trial.(11:28)  What is positioning?(12:26) Brendan’s story about failure.(20:45) How founders can focus on solving real problems before rolling out products.(24:34) How do founders know when to broaden their marketing message?(30:12) What makes great B2B brands unique?(33:38) Why it’s important for businesses to position themselves for a specific persona.(39:00) Brendan’s message to listeners.Guest Speaker Link:Linkedin: https://www.linkedin.com/in/brendandell/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.