GTM 25: Social Impact for Startups with Bryan Breckenridge and Corey Marshall

In this week’s episode, Scott is joined by Bryan Breckenridge and Corey Marshall, the co-founders of VITAL, a company that harnesses impact-powered revenue and culture to accelerate growth.Corey Marshall is a builder, advisor, and investor with a strong background in CRM Data. He previously worked with Splunk, a cybersecurity startup where he built programs around workforce development, employee engagement and volunteerism.Bryan Breckenridge is a social intrapreneur who thrives at the intersection of corporate and nonprofit mission fulfillment maximizing social, environmental and economic returns. He has implemented growth and impact strategies and integrated nonprofit networks into core operating structures at Salesforce, LinkedIn, Box, Zillow, and Snyk.They explore the world of social impact issues in startups, including how and when startups should get involved in social issues, which issues to take on, how to align these with the company’s values and how these help in connecting with the customers for eventual profitability.Highlights:(1:44) Introduction of speakers.(2:50) Corey Marshall’s background story.(5:15) The impetus for Splunk.(6:36) Bryan’s background.(9:42) Bryan’s time at Salesforce.(11:08) The truth about the Sales profession.(13:26) Having environmental, social and governance in mind as a Startup.(19:34) Attracting talent that aligns with your company’s values.(22:09) When should a company take a stance on social issues?(29:11) How should startups establish which social impact issues to focus on?(36:42) Corey’s story about building strong partnerships through participating in social impact issues.(40:16) Merging problem solving for clients with addressing social issues they are passionate about.(47:39) Strategies that revenue leaders or founders can implement.(53:56) Social impact participation extends beyond sales and marketing.(56:14) How to get in touch with Bryan and Corey.Guest Speaker Links:Bryan's Linkedin: https://www.linkedin.com/in/bryanbreckenridge/Corey's Linkedin: https://www.linkedin.com/in/coreymarshall/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.