GTM 26: The Framework that Will Help you Build an Exceptional GTM Team with Mark Stephenson

Mark Stephenson joins us in this week’s episode to talk about the modern revenue architecture. Mark has 30 years of solution sales leadership experience, with high growth series A through D companies. Currently he's an advisor at Evisort, former VP of Sales at Avi Networks, and has worked at large companies such as HP, Cisco, & Xerox.. We kick off this episode by unpacking the 5 leading and 4 lagging indicators of a strong go-to-market team that drive your business.What You Will Learn:The importance of getting cross functional alignment within your team.Leading metrics that every leader should be focused on.5 layer framework on modern revenue.Highlights:(8:03) 5 Layers on how to Go-to-market.(13:48) Problems to solve on the Go-to-market approach.(20:37) Where Mark’s gone right and wrong in defining ICP.(26:10) How to hire great talent.(32:18) Cross-functional alignment.(36:00) the leading and lagging metrics for successful alignment.(45:00) Mark’s take on the layoffs happening in todays market.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.