GTM 28: How Auth0 Took Big Risks To Avoid Pipeline Plateau with Martin Gontovnikas

‘Thinking more out of the box instead of just following playbooks is something that I think is important.’ - Martin Gontovnikas. In this week’s episode, Scott Barker chats with Martin Gontovnikas ‘Gonto’ about taking big risks in marketing, Generative AI, and understanding customer behavior while making marketing strategies.Gonto is the founder of Hyper Growth Partners. He previously worked with Off Zero where he started in branding relations and ended up in marketing and growth, growing with the company in revenue from 20 dollars to 20 million average revenue.What You Will Learn:The impact of Generative AI on marketing.How to achieve big hairy audacious goals in marketing. Experimenting in marketing when risk tolerance is low.Highlights:(04:02) Generative AI for marketing.(09:56) Where will Generative AI be in 10 years?(13:31) Audacious goal experiments that worked.(22:53) Big audacious goals that turned out successful.(30:29) Restructuring back after implementing an audacious idea.(33:40) Running experiments when risk tolerance is low.(36:40) How long do you run an experiment before making a decision?(39:31) What most revenue leaders believe but Gonto doesn’t agree with.(44:01) Fitting marketing strategies into users’ habits.(46:36) How to get in touch with Gonto?Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/mgonto/enWebsite: https://www.hypergrowthpartners.com/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.