GTM 34: "Community Is the New Google" with Kathleen Booth

Kathleen Booth is the SVP of Marketing and member of experience at Pavilion, The modern union for go-to-market leaders. Prior to her time at Pavilion, she founded Quintain Marketing a full service marketing agency that she sold after over 10 years of operating.Kathleen has held a multitude of Marketing Leadership roles at VC backed B2B Tech companies. She continues to serve as an advisor to early stage SaaS companies and B2B startups. Kathleen shares a ton of tactical advice on B2B leadership, including how to show up in your community, how to properly draw lines when founding a company, and her biggest learnigs from her exit after operating Quinatain Marketing for 11 years. What You Will Learn:Best ways to overcome your Imposter Syndrome.How to leverage your community in order to elevate your career and drive pipeline.How to better understand your company's objectives.An in-depth explanation of Kathleen's entrepreneurial journey and the importance of drawing lines in the sand when starting out.Highlights:(6:20) The mission behind Pavilion and how Kathleen first kicked off her role with the team.(8:09) Strategies to overcome Imposter Syndrome.(12:33) Tips & tricks for managing a board.(15:47) Why community is more important than ever.(21:17) Who should be showing up in your community to drive actual revenue and demand.(27:45) Incentivizing your team to show up in the community.(31:11) Kathleen’s experience building and selling her company.(40:50) Tactical advice to founders who haven’t yet found product-market fit.(44:27) The importance of investing in your personal brand.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/  Pavilion's Website: https://www.joinpavilion.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.