GTM 36: Slicing/Dicing Data To Go From $0-35M (And a Twitter Acquistion)

Julia Gilinets is currently the Head of Sales at Pocus, also a go-to-market executive who has helped scale businesses from 0-100M across a multitude of different industry verticals. Julia has intentionally built the product led sales foundation before it was cool; Doing PLG before PLG was a thing. She brings data democracy to go-to-market teams everywhere and always out there advising, speaking, and teaching. What You Will Learn: The importance of forming deeper relationships within your companyUnderstanding trends for the greater good of your productThe positive outcome derived from the pursuit of data Resorting to discovery in order to better understand people’s behaviour Why outbound and the SDR role is outdated Highlights:(1:40) How Julia started doing PLG before PLG became widely known.(9:05) How to make sense of your product’s data.(12:06) Julia’s experience working in AdTech: going from 0-35 Million and later acquired by Twitter.(18:53) How to carve out equity for yourself after an exit.(26:48) How to overcome mismanagement by your CEO.(31:51) Hot take: Outbound in the SDR role is broken.Guest Speaker Links:Linkedin: https://www.linkedin.com/in/juliagilinets/Pocus' Website: https://www.pocus.com Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.