GTM 49: "What Got You Here Won't Get You There" with Adam Schoenfeld

Adam Schoenfeld is the Co-Founder & CEO at Keyplay, as well as the Co-Founder & Analyst at PeerSignal.org. Adam is a 4th time SaaS founder. His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift, and a board member at Bizible.What You Will Learn:The importance of having alignment with your cofounder.The concept of building a media channel as a part of every brand.Being overly structured doesn't bring you the best outcomes over time.Never stop interfacing with your customers as a founder.Highlights:(2:57) The thinking and execution behind Keyplay.(6:06) How to get people to care about your early-stage startup.(10:28) Adam’s advice to founders building a Media and community arm.(13:50) Adam’s pivotal career story.(20:44) The importance of the Co-founder relationships.(23:30) Not losing track of your customer.(27:25) How to get past the 1M mark as a startup.(33:30) Gating content is no longer needed in tech.(36:30) What's replacing gated content.(38:17) Offering a free version of your product will help your company's growth at the earlier stage.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/elenahutchison/KeyPlay's Website: https://keyplay.ioPeerSignal Website: https://peersignal.org Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.