GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel

Eli Rubel is the CEO of MatterMade and NoBoringDesign, and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acquisition to FPX.What You Will Learn: The importance of leveraging Demand Efficiency for your business.Being aware of the bad actors that exist in business.Extreme diligence on contract work should not be overlooked.Setting yourself up successfully post-acquisition changes.Highlights:(3:39) Defining Demand Efficiency.(7:30) Shared data around good efficiency through channels.(10:10) Common micro-surfaces that are often overlooked.(13:10) Companies revisiting their brand guidelines and brand identity.(15:24) Good conversion rates on ad spend for B2B SaaS companies.(17:10) Things people should think about when analyzing their demand efficiency(18:10) Eli’s acquisition that went wrong.(25:30) How to combat against acquisitions going wrong.(28:00) Post-acquisition shift - how to set yourself up.(30:10) Founder Question: What your first marketing hire should look like.(25:00) Hot take: LinkedIn is dying!(38:00) Operational excellence will set your team up for success every time.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/elirubel/MatterMade's Website: https://www.mattermade.coNoBoringDesign Website: https://www.noboringdesign.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.