GTM 59: Weekly Active Users Up 33% by Making the Hard Decisions Faster with Melanie Fellay

Melanie Fellay is the CEO and Co-Founder of Spekit, a just-in-time platform that is transforming how we learn at work. Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change.She’s a Forbes 30 Under 30 recipient, Top 100 Female Entrepreneur to watch (Entrepreneur) and has been featured across Forbes, Entrepreneur, Fast Company, Business Insider and more. Mel co-founded Spekit with Zari Zahra to solve a simple challenge: how do we make sure employees know what they need to know, when and where they need to know it. Hundreds of the world's most innovative companies, including Uber Freight, Snowflake, Southwest Airlines and Invesco, rely on Spekit to empower their employees with real-time knowledge and training, without disrupting their day-to-day workflows.The company has raised $60M in venture funding from notable investors Craft Ventures. Felicis, Operator Collective, Matchstick Ventures, Renegade Partners, Foundry Group and Bonfire Ventures and more.What You Will Learn:Narrowing the playing field and going where people aren't as a founder.Always be strategic and intentional when you go wide.The importance of customer-facing as a founder.Making hard decisions faster will only benefit your team's success long term.Product momentum comes from working well as an executive team.Highlights:(2:40) The importance of allowing your mind to rest.(9:37) Mel’s founder journey that inspired her to build Spekit.(15:44) How to go-to-market with a tool that tackles multiple categories.(22:33) Customer-facing as a founder shouldn't be overlooked.(24:10) How Mel ended up having to step in as Spekit's CTO during the pandemic and her experience sitting in the engineering seat.(34:08) How Mel took the mental strength to show up for her team when things were difficult.(39:38) What Mel would tell her 25-year-old self.(42:06) The importance of networking and building your brand as a first-time founder.(46:44) Figuring out how you work best as an executive team to increase product momentum.Guest Speaker Links:LinkedIn: https://www.linkedin.com/in/melaniefellay/Spekit's Website: https://spekit.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.