GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich

Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble - Troops.ai which was acquired by Salesforce - Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty, which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. He has a background in electrical engineering and volunteers as a member of national ski patrol.What You Will Learn: The power of influencer marketing.Leveraging B2C strategies for B2B companies.Maintaining authenticity across all business plays.The importance of building strong relationships in business.How to keep your team motivated when momentum takes a hit.Highlights:(6:33) Influencer marketing in B2B.(8:34) Tactics and strategies that B2B companies can steal from B2C companies today.(13:00) How Dan structured a designated BDR team for influencer marketing.(17:00) How to maintain authenticity when partnering with influencers.(21:32) How to effectively compensate influencers: Equity vs Cash.(24:20) Dan’s experience with 2 M&A exits.(30:08) How to keep your team motivated in moments of momentum loss.(32:28) How each acquisition began its first conversations.(42:30) Why email marketing is dead today.(44:50) Finding gratitude and happiness within yourself will ultimately lead you toward success.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/danreich/Website: https://danreich.comDIBS Beauty Website: https://dibsbeauty.comHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.