GTM 62: The Revenue Viking Shares his Competitive Edge & Winning Culture Tactics with Mark Cranney (Revisited Bonus Episode)

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively. Mark specializes in developing winning playbooks, cultures, and strategies that put his competition on the back foot.What You Will Learn:How to create a winning culture.How to keep your competition at bay.How to hire talent that culturally fits your organization.Highlights:(03:48) The books that shaped Mark's winning culture.(10:39) How to keep your competition at bay.(14:10) Three questions to ask when scouting for culture-fit talent.(15:46) How to keep recruited talent motivated.(16:16) "Process triumphs heroics." How Mark created and used playbooks to create winning cultures.(23:00) Why you need to get more granular in your competitive strategy.(35:17) How to create a winning culture without turning your team's culture toxic.(37:18) "If it's not a competitive environment, for me, that's toxic."(39:09) Mark's parting advice.Guest Speaker Link:LinkedIn:  https://www.linkedin.com/in/markcranney/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Referenced Resource: Books by Ben Horowitz: The Hard Thing About Hard Things & What You Do Is Who You Are.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.