GTM 63: Community Mashup with The Best in the Game ft. Kathleen Booth, Erica Kuhl, & Holly Firestone

We have a special episode this week, a community mashup with the best community leaders in the game! Pavilion's SVP of Marketing, Kathleen Booth, The founder of Salesforce's Trailblazer's Community, Erica Kuhl, and The Former Director of Community for Salesforce's Trailblazer Community as well as The Former Head of Global Community at Atlassian, Holly Firestone.What You Will Learn:The importance of community in 2023.How to stand out as a community in an oversaturated market.How to maintain quality members in the community as you scale.Centralizing user groups for the community: how to scale, track, and optimize for monumental growth.Highlights:(1:15) Kathleen Booth explains why community is more important than ever.(6:34) How to advise early-stage SaaS companies on how to leverage community to drive revenue and demand.(16:00) Erica Kuhl unpacks the oversaturation of community today and how to overcome that.(20:00) Maintain quality members as you scale.(25:07) Building Salesforce Trailblazers: walking through what worked and what didn't.(33:00) Holly Firestone's time at Atlassian: scaling, tracking, and optimizing for significant growth.(42:00) Some mistakes that Holly made as the Director of Community with Salesforce's Trailblazers.(46:20) Mistakes that Erica Kuhl made during her time at Salesforce.Guest Speakers Links:Kathleen Booth's LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/Erica Kuhl's LinkedIn: https://www.linkedin.com/in/ericakuhl/Holly Firestone's LinkedIn: https://www.linkedin.com/in/hollygfirestone/ Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.