GTM 72: Avoiding Agency and Fractional Roulette: How to Pick the Right Partner with Daniel Weiner

Daniel Weiner is a former agency executive turned Founder. He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. He also hosts a podcast and private CMO dinners in Atlanta. Outside of work he enjoys all things food/cooking, playing basketball, and working on renovating his loft.What You Will Learn:How to assess what type of external support is the best fit is for you (agency/fractional/freelancer). Insight behind the story of founding a company during the 2020 pandemic. Why your network is your net worth and tactics for navigating business with this philosophy. Advice for posting on LinkedIn consistently. A playbook for vetting agencies upfront andmaking process as efficient as possible.Highlights:(3:18) Starting with a strong foundation in order to partner with external support.  (4:43) The danger of asking peers which agencies / fractional / freelancer partners they work with. (18:39) The two biggest mistakes that brands make. (22:22) The use case for fractional work compared to agency work. (28:04) Daniel's journey starting YouShouldTalkTo, which began in 2020.  (34:16) The biggest lesson learned in growing his business. (36:18) Advice for posting on LinkedIn, derived from three years of putting out content. (40:46) Tactical advice for vetting agencies upfront and how to make the process as efficient as possible. (48:16) One thing revenue leaders believe to be true that Daniel thinks is bull$***.(50:00) One thing that is working for Daniel in go-to-market right now.  Guest Speaker Link:LinkedIn: www.linkedin.com/in/danielweinerPodcast: podcast.youshouldtalkto.comWebsite: www.youshouldtalkto.com Host Speaker Links:LinkedIn: www.linkedin.com/in/sophiebuonassisiNewsletter: thegtmnewsletter.substack.comSponsor:Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.