GTM 74: It's Bull$***. 50+ GTM Leaders Share Which Widely Held Beliefs They Disagree With

To cap off the year, we have another special episode. Be warned: It's a spicy one! At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Last week, you heard the compilation of guest responses to the first question. This week, you’ll hear the compilation of their responses to the second question:What is one widely held belief that revenue leaders have that you think is bull$*** or no longer serving us?What You Will Learn:The perspectives of go-to-market leaders that are counter to many others.  Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarkerNewsletter: thegtmnewsletter.substack.comThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.