GTM 76: 0 to $100M: You Need to Reinvent Yourself at Every Phase with Mike Molinet

Mike Molinet is the Co-Founder of Branch (branch.io), where he was COO and President, leading the company to $100M in ARR. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena (thena.ai), a seed-stage startup backed by Lightspeed and First Round, where they're helping companies service and engage their customers in Slack. After taking Branch to $100M, he's doing it all over again, this time with a lot of learnings.What You Will Learn:The different micro-phases within each stage of growth (0-1M ARR, 1-10M ARR, etc) and how leaders need to level up and adapt through each one.Hiring the right roles at the right time - AES vs leaders.Maintaining an open and learning mindset even with growing success.Relinquishing control as you scale while still providing oversight.Balancing product requests from large customers vs your overall roadmap.Highlights:(7:21) How your success comes from the people you hire and retain. (9:10) Evolving through micro phases through rapid growth. (15:50) Threading the needle on when to ask design partners for money in the early 0 to $1M stage. (23:11) Heuristic framework of evaluation for taking on bespoke build requests. (31:29) How hiring great people makes you feel excited to relinquish control.(43:20) One thing revenue leaders believe to be true that Mike thinks is bull$***.Guest Speaker Link:LinkedIn: www.linkedin.com/in/mikemolinet/Website: www.thena.aiHost Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/Sponsor:Common Room enables you to turn any buyer activity into pipeline. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster. You can try it for free today, or book a demo to go deeper at www.commonroom.io.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.