GTM 9: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

May Habib is CEO and Co-Founder of Writer, the full-stack generative AI platform for enterprises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance. May has worked in NLP and ML for 10 years, and before Writer, she founded and built Qordoba, a localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online.She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute.May graduated from Harvard University and spends her time between San Francisco, where Writer is based, and London, where her two children live.Highlights:(01:40)  May’s introduction.(04:15)  May’s learnings from Lehman Brothers and the economic crisis of 2008/2009.(08:40)  What you need to consider when accessing capital in 2023.(12:57)  How much attention should you be paying to AI and its impact?(21:17)  What is going to happen to AI in 2023.(23:55)  Writer’s product-led growth motion and stories.(30:24)  The importance of consultative sales and how it impacts everything else in the business.(37:08)  How to recruit A-players in the macro-environment.(43:52)  Summary of May’s career learnings.Guest Speaker Link:LinkedIn: https://www.linkedin.com/in/may-habib/Host Speaker Links:LinkedIn: www.linkedin.com/in/ssbarker/Newsletter: thegtmnewsletter.substack.com/The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.