GTM Planning with Jeff Ignacio and Antoine Cornet

Our host Jeff Ignacio sits down with Antoine Cornet, Head of Revenue Operations at Cognism, to discuss how to build a RevOps strategy. They talk about shifting RevOps from being a system admin to a strategic function, as well as the importance of micro-gains and segmentation when entering new markets. Antoine also shares how best to define ratios, the value of setting benchmarks and the importance of a multi-threaded approach.

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This episode is 26 minutes long.

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This episode was published on September 29, 2023.

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