GTM Playbook: Partnerships Driving Impact in Education

What this episode covers

In this conversation, Erika Underwood shares her unique career journey from the fashion industry to the education sector, emphasising the importance of partnerships and empathy in sales. She discusses the challenges of navigating the education sector, the transition from corporate to startup environments, and the resilience required to adapt to changing circumstances. Erika highlights the significance of data-driven decision-making and the need for flexibility in go-to-market strategies, especially in the face of competition from established practices.

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Frequently Asked Questions

How long is this episode of GTM Expertise?

This episode is 28 minutes long.

When was this GTM Expertise episode published?

This episode was published on December 3, 2025.

What is this episode about?

In this conversation, Erika Underwood shares her unique career journey from the fashion industry to the education sector, emphasising the importance of partnerships and empathy in sales. She discusses the challenges of navigating the education...

Can I download this GTM Expertise episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.